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Electra are inspired by the artistry of our culture and the details that surround us. This is why the company was started with the idea that we could always do better, because innovation is what ultimately sets us apart.

Electra was born in the humble surf community of Leucadia, California. Drawn to Southern California for the sun and surf, and inspired by iconic designs of the past, Benno Baenziger and Jeano Erforth resurrected the Classic Cruiser in an industry that had grown stagnant and, frankly, took itself a little too seriously. And like that, Electra put the fun into bike riding again and gave America back one of its favourite pastimes. 

A lot has changed over the years, Electra remains true to their founding philosophy; combine creativity, innovation, design and attention to detail to make the most comfortable bikes possible. We believe bikes have the power to add something special to everyday life.

Cruiser Lux 3i

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components and, of course, Electra’s patented Flat Foot Technology®. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.

Loft 7D/7D EQ Step-Thru*

This is your city. Ride like it. The Loft™ 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.

Zelda 3i 

Townie Go! 8i

Go to the market. Go to the beach. Go get coffee. The Electra Townie® Go! 8i is an easy-touse, fun-to-ride, pedal assist e-bike with surprising power that’ll make you want to go forever. With the Bosch Active Line Plus System and Electra's Flat Foot Technology, flatten hills and shorten distances with ease. It’s impossible not to smile while riding a Townie Go!.

Vale Go! 9D EQ 

The Vale Go! The 9D EQ will comfortably handle anything from everyday errands to daily commutes to fun getaways. This e-bike features a powerful Bosch Active Line Plus motor and fully integrated battery into a step-thru frame. Bosch's Kiox display delivers Bluetooth connectivity and advanced rider information. Most importantly it's an Electra, so it's a blast to ride.

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